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Originally published in UC Today by Rob Scott.
As someone who believes the future of work lives at the intersection of seamless technology and human collaboration, I couldn’t be more excited about what I witnessed at InfoComm 2025 in Orlando. If you’re an IT leader wrestling with meeting room modernization or a facilities manager planning your organization’s collaboration strategy, Barco’s latest announcement deserves your immediate attention.
Walking through the packed Barco booth at InfoComm 2025, the energy was unmistakable. The company officially showcased ClickShare Hub, their groundbreaking modular video conferencing room system that represents a significant evolution in their collaboration technology approach.
According to Oliver Van Camp, Product Director for Meeting Experience at Barco, this launch marks the company’s strategic move “into the room system side of things” after years of perfecting bring-your-own-device (BYOD) solutions.
The timing couldn’t be more relevant. As Irena Andonova, Head of Product for Teams Devices at Microsoft, emphasized during our conversation, “Hybrid mode has become the norm,” yet many organizations still struggle with the fundamental challenges of making hybrid meetings truly effective.
The ClickShare Hub directly addresses persistent pain points that plague modern meeting environments.
Picture yourself walking into a meeting room and discovering that the cable on the table was not the right connector for your laptop, or you had to sit close to the screen because the cable wasn’t long enough. Those kind of things were the initial problems resolved. And that actually is still a big problem today.
While wireless presentation solved the initial connectivity problems, today’s hybrid meeting demands go far deeper. Modern meeting rooms need to be video-enabled, bringing both audio and video capabilities to every participant’s device wirelessly. But the real transformation happens when you layer Microsoft’s AI-powered intelligence capabilities into these spaces.
What makes ClickShare Hub particularly compelling is its integration with Microsoft’s vision for intelligent meeting spaces. Andonova highlighted how AI is fundamentally changing hybrid work, explaining the practical challenges organizations face.
If Oliver will be there tomorrow, I may want to have a conversation. How do I find a meeting space where we can have that conversation? How do we capture notes without pulling up laptops and writing? So all of that is something that AI can help with. How will we get people excited if they’re there to meet in person? How does AI help enable your spaces to be exciting?
The modularity of ClickShare Hub actually allows you to tailor those setups to all types of meeting rooms, going from the focus rooms where you just need simple audio and video setups to much bigger, broader boardrooms. We will be bringing bundles to market together with our partners, all Microsoft certified, to address all of those needs.
Barco ClickShare is developing certified bundles with partners like Sennheiser and Logitech, ensuring organizations can deploy Microsoft-certified solutions that match their specific room requirements and collaboration patterns.
What sets ClickShare Hub apart in the room systems market is its Android-based architecture combined with deep Microsoft Teams integration. This unique approach enables the kind of AI-powered experiences that Andonova described while maintaining the wireless presentation capabilities that made ClickShare famous.
The platform’s modular design means organizations can implement the specific capabilities they need today while maintaining the flexibility to add functionality as their collaboration requirements evolve.
Organizations eager to deploy ClickShare Hub won’t have to wait long. Van Camp confirmed that Barco is “putting the first bundles together with alliance partners” and expects “certified bundles available for sale this year” following Microsoft certification processes in the coming months.
Andonova’s advice for organizations planning their meeting room strategies was particularly insightful: “Don’t wait on the sidelines. AI is coming upon us, and users will bring it anyway. We’re really better off figuring out how to accommodate AI and think about how AI works in collaboration.”
Her recommendation extends beyond just technology adoption. Organizations need to think holistically about their collaboration spaces, ensuring they capture not just the digital aspects of meetings but also the physical dynamics that make in-person collaboration valuable.
ClickShare Hub represents more than just another meeting room system – it’s Barco’s vision for how AI-enhanced collaboration will reshape workplace productivity. By combining their proven wireless presentation technology with Microsoft’s intelligence platform, they’re creating meeting spaces that actively enhance rather than hinder human collaboration.
For organizations serious about making hybrid work truly effective, ClickShare Hub offers a path toward meeting rooms that understand context, facilitate seamlessly, and adapt intelligently to how teams actually work together. That’s the kind of workplace technology evolution that transforms good collaboration strategies into exceptional ones.
The future of meeting rooms isn’t just about better screens or wireless connectivity – it’s about creating spaces that amplify human potential through intelligent technology integration. ClickShare Hub suggests we’re finally moving in that direction.
The future of hybrid collaboration is here, and it’s more accessible than you might think.
Whether you’re managing a handful of conference rooms or planning a complete workplace transformation, ClickShare Hub’s modular approach means you can start where it makes sense for your organization and scale as your needs evolve.
Don’t let another quarter pass with meeting rooms that frustrate rather than facilitate your team’s best work. The shift toward AI-enhanced, wireless collaboration isn’t coming – it’s already happening, and early adopters are gaining competitive advantages in productivity and employee satisfaction.
Explore the complete ClickShare Hub range to discover which configuration matches your meeting room challenges. Compare the Core and Pro models, dive into technical specifications, and see how Barco’s modular design can future-proof your collaboration investment.
Your teams deserve meeting technology that works as seamlessly as they do. Find out how ClickShare Hub can make that vision a reality for your organization.
Founder & CEO at Today Digital | Publisher at UC Today | B2B Technology Media Entrepreneur
As the Founder and CEO of Today Digital, Robb leads a forward-thinking, digital-first media company specialising in global B2B technology insights. His brands – UC Today, CX Today, XR Today and AI Today – are designed to meet the evolving needs of technology professionals and enterprise leaders by delivering authoritative, real-time insights into unified communications, customer experience, extended reality, and artificial intelligence.
