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From left to right: Serge Pasch, SVP Global Sales Cinema at Barco; Adon Quinn CEO at muvi Cinemas; Gerwin Damberg, EVP Cinema at Barco; Krzysztof Rene, VP Sales Cinema CEMEAI at Barco
When audiences sit down for a film, projection is rarely what they notice first. But brightness, clarity, color, and consistency all play a quiet role in how convincingly the story appears on screen. That’s why muvi Cinemas, the largest theater exhibitor in the Kingdom of Saudi Arabia, is continuing its partnership with Barco as it expands across the country.
As part of the latest agreement, more than 50 Barco Series 4 laser projectors, with Barco mFusion media servers on board, will be deployed across six new muvi Cinema locations.
The new agreement builds on a relationship that has been in place since muvi Cinemas’ first theaters opened in 2019. From the beginning, Barco laser technology has formed the foundation of muvi’s cinema footprint, supporting the exhibitor as it grew into Saudi Arabia’s largest cinema operator.
Saudi Arabia’s cinema market has grown rapidly, creating new opportunities for exhibitors to deliver modern, premium moviegoing experiences at scale. muvi Cinemas has played a leading role in that evolution, opening new locations and helping shape the country’s theatrical exhibition landscape.
By standardizing on laser projection, muvi Cinemas has been able to deliver a consistent visual experience across its circuit while supporting the operational needs of a fast-growing cinema network. At the center of the deployment is Barco’s Series 4 laser projection family. Designed for the demands of modern cinema, the platform delivers consistent high brightness, strong contrast, vivid color, sharp image clarity, and operational confidence.
The continued partnership between Barco and muvi Cinemas reflects a shared commitment to elevating the moviegoing experience in the Kingdom of Saudi Arabia. The continued move to Laser by Barco by muvi Cinemas is just another step in a long-term collaboration with Barco, focused on giving audiences the best possible way to enjoy stories on the big screen.
Muvi Cinemas’ choice for Barco Series 4 includes Barco mFusion media servers, the combined next-generation media server featuring audio processing and live content streaming capabilities, giving exhibitors a flexible foundation for today’s cinema operations. Together, Series 4 projectors and mFusion media servers provide muvi Cinemas with an integrated technology platform that supports a range of theatrical experiences while ensuring streamlined operations for years to come.
