7 sept. 2022

Barco designated as the preferred visualization partner for d’strict ARTE MUSEUM’s global expansion

KORTRIJK, Belgium, September 2022 – d’strict, the Korean design company that creates innovative spatial experiences and immersive digital media installations, has appointed Barco as its preferred visualization partner. The framework agreement designates Barco as the sole supplier of all the projectors for d’strict’s upcoming international digital art museum projects in the next four years. With this major business partnership, Barco and d’strict confirm their joint mission to deploy stunning multi-media experiences by combining imaginative art and innovative technology.

d’strict is a global design company that creates end-user immersive experiences by integrating both content and digital media technology. It’s the company that created the famous ARTE MUSEUMs in Jeju, Yeosu and Gangneung characterized by their colorful media art exhibitions with impactful visuals, sensuous sounds, and elegant fragrances for a truly immersive experience.

In 2021, the Korean company relied on Barco’s projection technology for the first time to enable the immersive multimedia experiences in Yeosu and Gangneung. Today the companies are announcing a continuation of their successful collaboration to support d’strict’s international ambition of expanding the successful ARTE MUSEUM digital experiences to various sites across the world in the next four years.

The agreement states Barco as the sole projection technology partner for existing and future projects on both sides of the Pacific. The deal, with a total value projected to exceed 15 million euros, includes a hardware delivery of UDM and G-series DLP projectors, access to Barco’s Insights Management Suite for global fleet management and a tailored high-standard service offering which is streamlined for all geographies.

“After the first two installations, we’ve built a strong and trusted relationship with Barco,” says Sean Lee, CEO d’strict. “They bring superior and innovative technology, service reliability and fleet connectivity. Three important elements in our global expansion journey! This agreement gives us the guarantee that when extending our ARTE MUSEUM footprint globally, we can always give our visitors the same breathtaking experience - wherever whenever.”

“It’s a true honor to be part of d’strict’s international mission!” concludes Ta Loong Gan, Global Sales VP, Immersive Experience at Barco. “The size of the hardware agreement and the global nature of the service contract, makes this one of the largest agreements ever for this market in the Barco history. An important win in line with our ambition to keep on enabling immersive experiences all around the world.”

About d'strict

d'strict is a design company that creates innovative spatial experiences by developing content with digital media technology. Since its establishment in 2004, our company has continuously evolved along with technological advancement. Today, d'strict offers 'Commercial Service' that provides customized content upon each client’s request as well as 'Art Service' using self-produced content.

d'strict's strength lies in the ability to produce content based on a comprehensive understanding of digital media technology. Based on our visual creativity and the finesse in fusing content with digital technology, our experts across the field, from content planning to visual/motion/graphic design, system design/spatial integration, software development, and operations management, work harmoniously to provide a total business solution.

With our unrivaled content development prowess paced with fast-changing digital media technology, we are globally expanding the scope of our service. d'strict offers various B2B services to the world's leading companies; via LED.ART, we provide licenses of sophisticated media art content that are highly adaptable to the exponentially developing digital display. Starting in 2022, we are scaling up our B2C service by implementing a global expansion of ARTE MUSEUM, our own immersive media art exhibition space. a'strict, our media artist unit conceived for the fine art scene, will continue to introduce new values to contemporary art by straddling the boundary between commerce and art. In our recent venture, we are creating NFTs with our unique digital art production capacity to reach out and thrive in the world of the crypto art scene and metaverse.

Our journey of innovating spatial experience with digital media technology continues.

About Barco

Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.

Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents. Barco has been listed on the Brussels Stock Exchange since 1985. (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB)

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Inge Govaerts - Corporate Communications Officer

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