B&B Theatres elevate Grand Screen, powered by CGS

B&B Theatres premium Grand Screen auditoriums are home to some of the largest screens in the U.S. The reimagined Grand Screen powered by CGS at B&B Blacksburg 11 will offer moviegoers an exceptional cinema experience in every visit. From the moment guests arrive they will notice the difference throughout, with an eye-catching signature entryway that gives way to a spacious auditorium and premium upgraded amenities, to stunning presentations of expertly remastered films from all major Hollywood studios.  Each element of the Grand Screen powered by CGS has been carefully designed to exceed guest expectations, providing a giant, brighter, better way to go to the movies. 

“We are enthusiastic about the resurgence of theatre-going, and the triumphant return of the magic of the movies post-pandemic,” said Brock Bagby, EVP, B&B Theatres. “Through our collaboration with Cinionic, we are setting a new bar for premium presentation in our Grand Screen with cutting-edge technology designed to dramatically elevate the cinema experience. Cinema’s future is bigger, brighter, and better thanks to the power of CGS.”

B&B acquired the Blacksburg multiplex in fall of 2020 with a vision to upgrade and enhance the entire moviegoing experience for the vibrant college town. At the center of the redesigned concept is the addition of B&B’s signature premium large format Grand Screen powered by CGS. For Blacksburg moviegoers, this means DTS:X immersive audio, luxury recliners, atmospheric dive lighting to enhance the visual experience, a giant screen, and the power of CGS for brighter, giant presentations with artfully remastered Hollywood titles. As audiences across the USA return to cinema after a long hiatus at home, the demand for differentiated is high. Grand Screen powered by CGS at B&B Blacksburg 11 delivers the elevated cinema experience audiences have been craving.

“B&B’s ambition to bring people to the movies with an elevated experience aligns with Cinionic’s mission,” commented Wim Buyens, CEO Cinionic. “Both Cinionic and B&B Theatres aim to provide the best cinema has to offer. When you combine a giant screen with the right solutions throughout the consumer journey you can create something unforgettable. We are proud to power B&B’s Grand Screen ambitions with CGS.”  

The new B&B Blacksburg 11 Grand Screen powered by CGS joins more than 380 CGS-powered premium screens around the world. The comprehensive powered by CGS solution is designed around the exhibitor, covering everything needed to deliver a premium cinema on giant screens, throughout the customer journey. 

About B&B Theatres

Company History

B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies.  During the company’s 97 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, recliners and digital cinema. 

Current Operations

B&B Theatres is the 6th largest theatre chain in North America and operates 494 screens at 55 locations in Kansas, Iowa, Florida, Georgia, Missouri, Mississippi, Oklahoma, Minnesota, Virginia, South Carolina, North Carolina, Texas, and Washington.