4. For what purposes does Barco process the personal data?
Barco processes personal data as a data controller for the purposes described below. More detailed, product-specific information is available in the relevant sections of this Product Privacy Statement.
Some Barco products may use AI to achieve these purposes. Where required by law, we will inform you when you interact with AI systems or AI-generated content. Additional information on AI use, including its logic and potential impact, may be provided in product documentation.
a) Product registration and license activation
We use personal data to register Barco products and activate licenses via platforms such as activate.barco.com and insights.barco.com. Following products require product registration through www.activate.Barco.com or https://insights.barco.com: projectors (UDX and UDM), Video walls (UniSee, LCD video walls, RPC video walls), XMS Edge and UniSee present for Windows (UPW). Following Barco products require license activation through www.activate.barco.com: Nexxis, NexxisLive and Enterprise Virtual Matrix (EVM).
For this purpose we process personal data such as contact data, unique device identifiers, device data and installation location.
These personal data are processed on the basis of the performance of a contract.
b) Product support and maintenance
We process personal data to provide support, maintenance, repairs and lifecycle-related communications (e.g. warranty, license expiry, end of service, and security updates).
For this purpose we process personal data such as contact data, support data, product usage data and device, connectivity and configuration data.
c) Product improvement and security
We use personal data to analyse product performance, improve functionality, prioritize new features, prevent fraud, validate licenses and protect product security. We process data to deliver security updates during the support period and to inform you about critical security issues or incidents.
Depending on the individual case, this personal data is processed on the basis of the performance of a contract, on the basis of a legal obligation or Barco’s legitimate business interests such as, without being limited to improving and securing the Barco products, systems and services and conducting research and development.
Security vulnerabilities can be reported via Barco’s dedicated security reporting channel: Report a Security Vulnerability / Incident - Barco