The OUE Tower is a beacon in the Los Angeles skyline, rising 1,018 feet over the city as the 14th tallest building in the United States. Its jewel in the crown is a brilliant, curved LED display in the newly expanded lobby. David Niles, artist and founder of Niles Creative Group tackled the challenge of stringent air conditioning limitations by the Los Angeles Building Department and the addition of a glass wall facing the hot, southern California sun. Using custom LED tiles co-developed by Barco and Silicon Core and driven by Barco Infinipix™ processing, the disply was as “green” as it was visually spectacular. The result was a remarkable technological achievement that exceeded expectations for color accuracy, reliability and energy efficiency.