14 sept. 2023

Projections bring fantastical forest to life in Haikou shopping mall

Hainan, CN - 2023

Within the world's largest duty-free complex, Haikou International Duty-Free City, China Duty Free Group has partnered with Barco to craft an immersive digital arts and cultural tourism space. This visionary endeavor employs 12 sets of Barco UDX-4K32 projectors, spanning over 1,000 square meters of ground projection space, to conjure a fairytale-like Hainan world of cinematic quality.

Barco solutions:

  • 12 × UDX-4K32

Key benefits:

  • Powerful color expression and scene replication, delivering a consistent cinematic visual quality
  • Long-lasting stability of Barco's equipment, offering dependable projection support for future long-term events
  • Exceptional coordination and responsiveness from the Barco team
  • Barco's steadfast reputation as a leading brand in the industry

    Context

     

    Haikou International Duty-Free City stands as a comprehensive tourism and retail complex, driven by the "duty-free + cultural tourism" dual mechanism, and is operated by China Duty Free Group. Nestled in the sub-center of Haikou's west coast, covering approximately 450,000 square meters, it ranks as the world's largest duty-free complex. Capitalizing on the unprecedented opportunity of duty-free business presented by Hainan Island's "independent customs operations," Haikou International Duty-Free City marries commercial scenes with digital art tourism. It forges a Qiongya Island digital realm that seamlessly melds the physical and digital worlds within the Aura Skyline Secret Forest-themed atrium.

    The Skyline Secret Forest unfurls eight unique scenarios, each imbued with exquisite tonality, narrating distinct stories of Hainan. It features a myriad of characteristic art installations and scenes inspired by ecological and locally rooted animal elements such as "butterflies, fish, deer, apes, pheasants, lizards, tortoises, leopards." This creation offers a poetic and romantic "Fantasy Hainan Island" shopping experience to visitors through immersive projections.

     

    Challenge

     

    Within the 1,600 square meter atrium, the 1,000 square meters of ground projection play a pivotal role in crafting the dense forest-themed world. This endeavor encompasses an array of colors and elements, demanding projection equipment with cutting-edge color expression and detail rendering capabilities. It also necessitates the creation of a seamless, chromatic aberration-free overall imagery across the extensive projection space to deliver a fully immersive visual experience. 

    Furthermore, unlike traditional facade projections, ground projection requires equipment to be mounted above the space, presenting substantial installation challenges that call for compactness and flexibility.

     

    Solution

     

    After meticulous evaluation of the projection site, the Barco team opted for 12 sets of UDX-4K32 projectors to cover the atrium's expansive 1,000 square meters of ground projection space.

    Barco's UDX-4K32 projectors boast 4K UHD resolution and a remarkable 31,000 lumens of light output. They offer a wide spectrum of chromatic range in the industry, ensuring high-brightness projection and color quality that rivals Xenon while surpassing Rec.709 color space standards. This makes them the optimal choice for creating an immersive thematic world experience.

    Facing the challenge of projection positioning, the UDX-4K32 projector's compact and robust design, along with flexible modular components, streamlines installation and commissioning. Barco's experienced team collaborates seamlessly with the project team to tailor suspension facilities to the projection space, ensuring precise and stable equipment installation.

     

    Results

     

    Employing 3-chip DLP technology along with a high-contrast optical engine, the Barco UDX-4K32 achieves precise rendition of the theme world's magnificent colors with remarkable brightness, color accuracy, and stability. This imparts a palpable sense of realism to the aesthetically enchanting fantasy landscape.

    Furthermore, the UDX projector's unique FLEX2 function locks dedicated brightness and resolution for the venue, delivering a consistently cinematic visual quality. This contributes to the creation of the fairytale-like Skyline Secret Forest realm, where colors and imagery flowing through the space transport the audience into immersive wonder.

    To conclude, the UDX projector's constant light output (CLO) feature ensures brightness consistency even during prolonged use, providing a reassuring assurance for Haikou International Duty-Free City's upcoming exciting events.

    In terms of color, imagery, the conceptualization of digital art scenes, and the seamless teamwork and responsiveness; Barco has brought us many surprises.

    Fang Bing

    General Manager, Dafeng Digital Art Technology