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At Barco, our strategy acts as a guiding light: it determines our future path, defining how we play to win in our markets. As today’s markets are disruptive and volatile and technology changes at cruising speed, we constantly refine our corporate strategy, look at it through different lenses and incorporate evolutions and trends – while, of course, sticking to our strategic principle of ‘setting the industry standard in visualization”.
In 2025, we refined our strategy to align with how Barco – and the markets around us – is evolving. Our strategy is now built on four levers:
Focusing on these priorities is crucial for us to stay relevant and thrive over the short, mid, and long term. This strategic approach helps us align our efforts and achieve our goals effectively.
Barco will strengthen its leadership in Entertainment, Healthcare and Enterprise by growing market presence, launching next‑gen solutions, and deepening customer relationships. The company prioritizes Entertainment by enhancing its premium cinema positioning and capturing mid‑segment growth, while continuing to innovate in healthcare and enterprise visualization.
Barco is accelerating its shift toward intelligent, connected solutions by integrating software, connectivity and AI across its portfolio. This approach improves workflows, builds recurring revenue and positions the company to lead in interoperable, data‑driven digital ecosystems.
Sustainability is embedded across Barco’s operations and product design, focusing on reducing environmental impact, promoting circularity, supporting people and communities, and ensuring strong governance. This strengthens stakeholder trust and aligns with evolving expectations.
Barco applies disciplined capital allocation to balance growth investments with shareholder returns. Through targeted innovation, portfolio optimization and a solid financial structure, the company reinforces long‑term value creation and resilience.