Immersieve visualisaties

Located in São Paulo’s iconic Conjunto Nacional on Avenida Paulista, Nubank Arte Lab is Brazil’s largest immersive art venue, a 2,700-square-meter cultural space where art and technology share the same canvas. Designed for large-scale exhibitions, interactive installations and sensory experiences, the venue brings together projection, LED, mirrors, sound and responsive technology to create experiences that extend far beyond the traditional gallery wall. At the heart of it all are two immersive rooms powered by Barco G-series projection, giving artists something very valuable: plenty of room for imagination.

To study how the interaction between humans and technology is shaping modern life, Ritsumeikan University in Japan established the Crossverse Innovation Commons. Barco projection rose to the challenge to make the vision a reality.

What if a wellness experience could do more than help people unwind? What if it could engage the senses, support nervous system regulation, and create the conditions for deeper restoration and resilience? That's the vision behind Sensorium Health, an innovative wellness organization in North Vancouver, Canada.

As one of China's largest digital art spaces, ARTE MUSEUM CHENGDU has relied on Barco projection technology since opening its doors in 2023. After nearly three years of continuous operation, the museum successfully launched a major exhibition refresh, powered by the same projection infrastructure that has consistently delivered exceptional image quality, color accuracy, and long-term reliability. Today, Barco's G Series and UDM Series projectors continue to support immersive storytelling across the museum's 5,000-square-meter space, helping create memorable visitor experiences while providing the reliability needed for daily operations.