Kortrijk, Belgium, 6 January 2026 — Barco, a global leader in visualization technology, is excited to announce the appointment of Midwich Group companies as its official distributors for projection and image processing products across several key Asia-Pacific markets. This strategic partnership will significantly expand Barco’s regional presence, further empowering system integrators and end-users to deliver premium immersive environments across sectors such as themed entertainment, simulation, live events, corporate experience centres and education.
Midwich, a specialist trade-only audio-visual distributor and part of the global Midwich Group, brings deep expertise in distribution, logistics, channel support and AV integration across APAC. This distributor contract includes agreements with Midwich Australia Pty Ltd for Australia, Midwich Limited for New Zealand, Midwich Malaysia Trading SDN.BHD for Malaysia and PT Midwich Indonesia Trading for Indonesia.
With this partnership, Barco gains access to Midwich’s strong local network of system integrators, resellers and technology partners – ensuring optimal service, support and availability of Barco’s projection and image processing portfolio in the region.
This agreement opens new opportunities for customers and businesses in Australia, New Zealand, Malaysia and Indonesia to acquire Barco’s highly innovative ProAV technology, including the flagship projectors from the G series, I series, QDX series and the image processing range including the popular Encore3.
“Partnering with Midwich marks a significant step for Barco in the APAC region,” said Jasline Tay, Regional Sales Head APAC, Barco Singapore. “Midwich’s deep knowledge of the AV channel, their strong local support network and dedication to the professional AV market makes them the ideal partner to help take our visualization solutions to the next level.”
“We’re delighted to partner with Barco as the distributor for projection & image processing products,” said David McIntyre, APAC Commercial Manager, Midwich Australia. “Barco’s technology has a reputation for delivering “wow” moments and high-performance visualization. Our team is excited to support the integrator community in delivering these solutions with excellence – creating more immersive experiences for customers across the region.”
Claudio Cardile, ANZ Sales Director concurred, “We’re thrilled with this partnership and excited to bring truly immersive visual experiences to our customers. This collaboration combines Barco’s innovative projection and visualization technology with Midwich’s unmatched channel expertise – empowering our partners to transform spaces, inspire audiences and deliver unforgettable experiences everywhere.”
About Barco
Barco, headquartered in Kortrijk (Belgium), is a global technology company leading in visualization, networking, and collaboration solutions. Its innovative technologies drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology.
Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 947 million euro in 2024. For further insights, please visit www.barco.com or connect on LinkedIn, YouTube, Instagram, and Facebook.
About Midwich
Midwich APAC is a trade only distributor and part of the Midwich Group. We are one of APAC’s premier importers and distributors of audio, video and data distribution and display technology.
We have over 40 years of unrivalled industry expertise supplying solutions to the AV, IT and UC&C industries. We understand technology and innovation and are across all the latest developments and industry trends. Your success is our success, and we are here to help your business thrive.
Corporate Communications Officer
+32 56 36 80 52 inge.govaerts@barco.comBedankt!
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