3 min leestijd
Innovation is at the heart of every high-tech company’s success, and at Barco, it’s part of how we work every day. Through innovation programs like CineMavericks (cinema) and the Workplace Innovation Cup, we’re exploring fresh ideas and building impactful solutions that draw on our team’s diverse skills to shape the future of technology.
At Barco, our people are our greatest strength. With their understanding of our business and industry trends, they are uniquely positioned to recognize emerging opportunities. Our internal innovation programs bring this expertise together, encouraging cross-functional collaboration to develop ideas that support our strategic vision while addressing real-world challenges.
Earlier this year, Barco’s Workplace Innovation Cup brought together employees from across teams to pitch innovation ideas. With 121 ideas submitted, cross-functional teams worked together to refine high-potential concepts. These programs emphasize not only breakthrough innovations but also continuous improvements that resonate with Barco’s long-term goals.
One standout event within the CineMavericks program is the "Popcorn Pitch," an event where selected teams present their ideas in a “speed-dating” format to subject matter experts from product, finance, data, marketing, R&D, and other areas. Each team spends 10 minutes with each expert, gaining valuable feedback with new insights and support that help sharpen their ideas. This collaborative approach fosters creative problem-solving across disciplines, driving solutions in areas like sustainability, healthcare, and digital transformation.
As a next step, teams refine their ideas and submit final concepts for review by business unit leadership. The most promising projects then could advance to Barco’s internal venturing process, where they can secure funding and support to bring these ideas to life. This process is a core part of Barco’s innovation strategy, bringing together Barco Labs and Business Unit teams to evaluate and nurture initiatives with real impact. And that’s how we visioneer a bright tomorrow!
