“We have always been committed to technological development, which is obvious, because our goal is to be one step ahead of our competitors,” said Munir Falah, President of Cine Colombia. “We also understand that technology can make or break our customers’ movie experiences. That’s why we’ve been working with Barco for four years – we don’t want to settle for less than the best.”
The latest deployment, continuing through 2013, is bringing the total to 150 Barco projectors across the exhibitor’s circuit. Raising the entertainment bar in its flagship Bogota and Bucamaranga locations, Cine Colombia is installing Auro 11.1 by Barco to enhance the immersive quality of premium movie showings.