The power of partnerships

The ClickShare Alliance Program is open to vendors who offer products, applications and services that complement and extend our ClickShare portfolio. We share a joint vision to transform the meeting experience and equally thrive on innovation. Strong partnerships and strategic alliances enable state-of-the-art collaboration solutions addressing our customer needs.


Two partnership tiers

 

Our ClickShare Alliance Program represents a cooperation between Barco and you as a partner in the program with a rich set of benefits and requirements. The alliance partner program has two tiers, and each tier has its own set of benefits and requirements. 

How to become a ClickShare Alliance Partner

Joining the ClickShare Alliance Partner Program is easy! 

Step 1: Explore

Familiarize yourself with the ClickShare Alliance Partner Program and its benefits and requirements.

Step 2: Apply

Complete the application form on-line and accept the terms and conditions of the program. 

Step 3: Verify

Verify your solutions’ interoperability with ClickShare using our testing guidelines. ‘Compatible’ product interoperability level to be tested by partner. ‘Certified’ product interoperability to be tested by both Barco and partner and subject to technical specifications and portfolio alignment as qualified by Barco. Please consult the Barco Alliance team.

Step 4: ClickShare Alliance Partner

You are now a valued partner of our ClickShare Alliance Program and can use the ‘Compatible with’ or ‘Certified for’ product interoperability badge in all of your communications to the outside world.

Step 5: Market

Market your solutions together with Barco’s ClickShare portfolio to offer your customers the best collaboration experience

Explore the ClickShare Alliance Partner Program benefits and requirements

Alliance Partner

Premier Alliance Partner

General

Designated Barco Partnership Manager
A designated Barco Partnership Manager is in charge of the partner relationship and will help you align on technology integration, sales and marketing activities.

Executive sponsorship and engagement
Barco executives play a pivotal role in supporting the partnership and engage with partner executives to align on partnership goals, committed resources and review partnership results.

(✓)

Joint business development planning and Go-to-Market Alignment
The partners will align on concrete go-to-market objectives and define clear joint business development plans on global and/or regional level.

(✓)

Partner Business Reviews
You will have regular reviews with your partnership manager and designated stakeholders to review the partnership and plan technical, sales and marketing related activities for the upcoming planning period.

Sharing Market insights
We are open to jointly discuss industry trends and market growth opportunities as well as share market positioning and customer insights.



Development and verification

NFR (Not For Resale) Testing equipment
The partner will be offered NFR Barco ClickShare products supporting interoperability testing and integration development with the partner products’ portfolio. When received for free, the Barco products will remain Barco propriety and have to be returned upon the termination of the partnership.

Technical documentation
Through the Alliance Partner Program you will gain access to the latest technical documentation needed to easily integrate your solutions.

Testing Guidelines
Barco will provide you with testing guidelines to help you verify the general functionality and compatibility of your product offering and to become listed on the “compatible” devices list.

Beta / Pre-release Program participation
Barco runs multiple beta or pre-release programs to test next-generation features. The partner is invited to test prototypes with their solutions and provide feedback to be ready for joint deployment when Barco products or releases reaches general availability.

Research & Development collaboration
Strategic Alliance partnerships can entail co-development and investment in deep technical integrations creating measurable market impact.

(✓)

Product roadmap alignment
As a Certified Alliance Partner you will receive briefing sessions on product direction and news concerning Barco’s ClickShare Conference portfolio. Strategic partners might be invited to NDA roadmap sessions to prepare partners for future development cycles, assist the partner in better planning and discuss potential visionary projects.

Technical Certification Program
Partners can submit their products for test and review in the Barco ClickShare Certification labs. The certification tests are specifically designed for each solution area to ensure customer confidence. Products meeting Barco’s certification requirements can display the ‘certified for ClickShare Conference logo’.

Direct access to Barco Technical Certified Experts
Partner program membership gives you access to Barco subject matter experts for support on testing and standard integration during Barco standard business hours.

'Customizable' integration support
Support for partners looking into deeper or partner product-specific integration levels can be mutually agreed on.

(✓)


Technical support

Technical support
You will have access to Barco’s global Technical Support Organisation for support on ClickShare conference related questions.

Shared and defined technical support
You get an additional layer of support for critical incidents. The escalation process is a mutually-defined process with named contacts at Barco and in your organisation.

(✓)


Sales

Global & Regional Relationship Management
You will gain access to Barco's global or regional channel account team and business development professionals.

(✓)

Co-selling - Meet in the Channel opportunities (reciprocal)
Leverage on Barco's sales team and/or channel partner network for co-selling or meet in the channel opportunities.

(✓)

Lead sharing / lead forwarding (reciprocal)
Reciprocal sharing or forwarding of leads interested in joint solution can be agreed on as part of the partnership.

(✓)

Project pipeline visibility (reciprocal)
Reciprocal visibility into project pipeline for joint solutions can be agreed on as part of the partnership.

(✓)

Sales Training on ClickShare portfolio
Barco can provide professional sales and product training to your account team or channel network on the ClickShare product portfolio.



Marketing

Program badges
As a ClickShare Alliance Partner you are entitled to use the partner badge linking to your partner status on your website and in all relevant marketing material.

Partner presence on barco.com
We will be promoting our partnership and/or joint solution offering publicly on the Barco website.

Access to Barco extranet
You will gain access to the Barco extranet (myBarco) with all the latest files & tools for your market(s) and/or product(s).

Co-marketing assets
Jointly we will create co-branded marketing assets (solution brief, presentation, video, …) promoting the combined solution to the channel and end-customers (co-investment might be required).

(✓)

Joint marketing opportunities
Together we will drive awareness for the combined solution with press releases, joint webinars, whitepapers, co-exhibiting or joint industry event participation, joint campaigns and more (co-investment might be required).

(✓)

Barco Experience Center exposure
We invite you to be part of Barco's Experience Center(s) in a variety of ways (logo, equipment or live demo demonstration) to the extent possible.

(✓)

Joint customer case studies
We would be very happy to jointly create customer references or stories on usage and application of the combined solution by end-customers (co-investment might be required).

(✓)(✓)

Demo, seeding and 'Try & Buy' programs
Together we can promote our joint solutions through participation in demo, seeding and 'try& buy' programs (co-investment might be required).

(✓)

Alliance Partner

Premier Alliance Partner

General

Hardware or software vendor complementary to Barco ClickShare portfolio
The partner's product line is complementing Barco's ClickShare portfolio. The combined solution offers an attractive value proposition to our customers.

Barco approved partnerships
The application of the partner to the alliance partner program is subject to approval of Barco. To become a strategic alliance partner, you must receive an invitation from Barco.

Designated Partnership Manager
You must have a designated Partnership Manager for the ClickShare Alliance Partner Program in your organisation.

Annual Partner Business Review completion
As a Certified or Strategic Alliance Partner, you are expected to attend at least one partner business review meeting per year with your Barco partnership manager to review partnership and plan technical, sales and marketing related activities for the upcoming planning period.

Sharing Market insights
We expect you to be open to a jointly discussion on industry trends and market growth opportunities as well as share market positioning and customer insights.

Program Terms and Conditions*
Participation into the ClickShare Alliance partner program is subject to the partner's agreement to the program terms and conditions.

Non-disclosure agreement
Potential partners will be required to sign a non-disclosure agreement.

Agreement (technology, marketing, …)
Any specific technology, marketing or sales related activities agreed on will be documented in an interworking and co-marketing agreement to be signed by both parties.

Memorandum Of Understanding (MoU)
The specific nature, potential co-development, co-selling or any other agreed strategic initiatives in the Strategic Alliance Partnership will be documented in a MoU to be signed by both parties.

(✓)
* implies adherence to the then current program terms and conditions provided on www.barco.com

Development and verification

Provision of Partner NFR Testing equipment
The partner will provide Barco with products for interoperability testing as part of the certification procedure.

(✓)

Demonstrated and sustained product interoperability as per testing guidelines (test results to be submitted in on-line form)
The partner will commit to sustained efforts in testing key applications with ClickShare to demonstrate product interoperability. Testing forms must be completed and returned as per Barco’s testing guidelines. You are expected to ensure compatibility with the latest version of  Barco’s ClickShare Conference portfolio in order to obtain and maintain a Compatible or Certified status for your product offering and use of the corresponding partner program badges.

Provision of partner integration tools, technical documentation, testing and certification guidelines
The partner commits to share with Barco relevant technical documentation, testing and certification guidelines and provides access to its latest integration & system design tools.

Reference architecture produced
The partner commits to jointly develop with Barco a common reference architecture on our combined solutions.

(✓)

Integration documented as per Barco template
The partner is responsible for documenting the integration or joint solution using the Barco provided template.

(✓)(✓)

Direct access to Partner Technical Certified Experts
Partner will provide Barco direct access to its subject matter experts for support on testing and integration of joint solutions.

Alignment of product roadmap
You are expected to keep Barco updated on general product development direction and future technology adaptation.

(✓)


Technical support

Technical support
Partner will provide Barco access to its global Technical Support Organisation for support on joint solutions related questions.

Shared and defined technical support
You agree on an additional layer of support for critical incidents. The escalation process is a mutually-defined process with named contacts at your organization and in Barco.

(✓)

Support sold offerings
The partner is required to provide direct or indirect support to the end-customer of solution offerings sold by your company.



Sales

Global and Regional Relationship Management
Partner is expected to provide Barco access to its global or regional channel account team and business development professionals.

(✓)

Sales Training on joined solution offering
Partner is expected to train its account team or channel network on the joined solution offering.

(✓)

Opportunity Sharing (reciprocal)
To unlock the full potential of the partnership, you are expected to share or forward leads and provide visibility on projects that are relevant to the joint solution offering.

(✓)


Marketing

Provision of updated company info, logo and product information
Partners are required to provide Barco with updated company info, company logo's and product information for promotional use within the ClickShare Alliance Partner Program.

Barco presence on partner website
Partners will be promoting our partnership and/or joint solution offering publicly on the partner website.

Co-marketing assets developed
Jointly we will create co-branded marketing assets (solution brief, presentation, video, customer case studies …) promoting the combined solution to the channel and end-customers (co-investment might be required).

(✓)

Joint marketing opportunities
Together we will drive awareness for the combined solution with press releases, joint webinars, whitepapers, co-exhibiting or joint industry event participation, joint campaigns and more (co-investment might be required).

(✓)

Demo, seeding, 'Try & Buy' programs
Together we can promote our joint solutions through participation in demo, seeding and 'try& buy' programs (co-investment might be required).

(✓)
Vous cherchez une solution de collaboration parfaitement adaptée à vos besoins ? Nos experts sont là pour vous aider !