10 apr 2024

Barco announces first locations for HDR by Barco in the US

The pilot program brings groundbreaking HDR lightsteering laser projection to select major US markets for the 2024 holiday season in partnership with top US exhibitors.

LAS VEGAS (April 10, 2024) – Barco, the leader in laser-powered cinema solutions, today announced a plan to bring HDR by Barco to select high-profile theaters at AMC Theatres, B&B Theatres, and Regal Cinemas in the US. As part of the program, moviegoers in Los Angeles, New York, Dallas, and other major markets will be among the first to experience first-run titles mastered for HDR. The installs are part of a commercial pilot program which will bring the company’s groundbreaking laser HDR lightsteering technology to moviegoers in time for 2024 holiday season.

HDR by Barco is the company’s premium projection offering, delivering moviegoers an HDR cinema presentation that is unlike anything else. Based on the company’s patented lightsteering technology, Barco’s HDR works by strategically redistributing light on screen for images over 6x brighter than traditional cinemas. Barco officially launched the new product line on Monday during the first day of the annual CinemaCon convention in Las Vegas.

More than just a projector, HDR by Barco is an ecosystem for HDR theatrical entertainment that includes projectors for exhibitors as well as complimentary technology and software toolkits for post-production professionals and filmmakers. Together, the HDR by Barco system enables filmmakers to create and exhibitors to deliver movies the way filmmakers intended for an unparalleled moviegoing experience for audiences.

The HDR by Barco pilot program opens in theaters September 1, 2024 and runs through the end of the year, with rollout of HDR by Barco permanent sites expected in 2025. The company is currently working with the leading post-production houses for theatrical content to outfit them with HDR by Barco and prepare a slate of remastered HDR titles.

CinemaCon attendees can experience HDR by Barco this week at the convention during trade show hours in daily demos in the company’s exhibition space. HDR by Barco post-production solutions will be on display next week at NAB, also in Las Vegas.

About Barco

Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology.

Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on XLinkedInYouTubeInstagram, and Facebook.

Barco. Visioneering a bright tomorrow. © 2024

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Sarah Resnikoff

Sarah Resnikoff

PR & Relationship Marketing Manager - Cinema

[email protected]