Barco is known for its end-consumer targeted partnerships, and Dicker Data, with its over 41 years of experience, will play an important role in Barco’s channel expansion and product strategy enablement. While Barco shares partnerships with AV and IT distributors over the last few years, it is entering into the Unified Communication and Collaboration space with the launch of the innovative solution ClickShare Conference.
As Australian workers gradually return to their office environments, businesses are rapidly recognising the need to digitally enable their physical meeting spaces to bridge the gap between employees in the office and those working remotely. Creating a consistent and unified meeting experience regardless of an employee’s location has been proven to increase productivity, collaboration, morale and engagement.
Barco’s ClickShare Conference simplifies the physical meeting room experience by enabling users to wirelessly connect their device to any video conferencing platform with capabilities to instantly share content. The product removes the need for cabled solutions to share content in a hybrid meeting environment.
According to Claudio Cardile, Managing Director, Barco Australia and New Zealand, “In current times, with a major focus on conferencing solutions, with ClickShare Conference, Barco will now aim to be a key player in the UC&C space and, as Australia’s largest locally owned distributor, Dicker Data is well placed to help Barco achieve competitive advantage across the technology supply chain. By gaining access to new market opportunities through Dicker Data’s vendor portfolio, to meet reseller partner’s evolving needs, we’ll be able to strengthen our channel network.”
“The new partnership reflects our concerted efforts and focuses on reinforcing the channel partners’ ecosystem and our ability to distribute products, across multiple touchpoints in the country. We intend to enable as many organizations as possible, across Australia, to optimize their meeting room productivity and ensure a smooth, seamless collaborative experience for better business outcomes,” he said.
Andrew Upshon, Head of AV at Dicker Data said, “We are pleased to be partnering with Barco and further develop this new wireless conferencing category. The video collaboration market is continuing to grow, and Barco announced the industry’s first wireless conferencing solution in the beginning of this year to enhance both in-room and remote collaboration experience. Their new range of products deliver real world benefits in the meeting room and the ability to use a variety of different video platforms in the same meeting space. We are thrilled to offer our extensive partner network Barco’s BYOM Conferencing solutions with their and Logitech Video conferencing products together.”
In addition to being a globally recognized leader in the video collaboration market, Barco also has a strategic partnership with Logitech for room devices. As a Logitech room device distributor for Australia, Dicker Data is well positioned to capitalize on BYOM solutions. The synergies between the two products further solidify Dicker Data as the leading destination for Professional AV solutions.