23 jul. 2013

Manasa Theatre boosts blockbusters with Auro 11.1 by Barco

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Having the largest film industry in the world, India is often at the forefront when it comes to new technologies to create immersive cinematic experiences. No wonder then that more and more cinemas are choosing our Auro 11.1 by Barco immersive sound format to ensure an unparallelled auditory experience for their audience. Recently, the legendary Manasa Theatre in Bangalore has jumped on the Auro bandwagon as well.


50 years of storytelling

“For the past 50 years and longer, we have been committed to providing our visitors with the best possible movie experience,” says Janardhan Reddy, Managing Director at Manasa Bangalore. “So, true to our pioneering spirit, we didn’t want to lag behind when we heard about Barco’s Auro 11.1 by Barco world-class immersive sound system.”

Pictures and sounds

A first-time Barco client, Manasa Theatre called in G.M. Audio to install the revolutionary sound platform in its UltraScreen auditorium. Here, visitors are treated to the ultimate moviegoing experience, as pictures, comfort and now sound as well work together seamlessly. “The human being is stimulated by both images and sounds,” says Abel Garamhegyi, Managing Director at Barco India. “That’s why we strive for total immersion. Thanks to Auro 11.1, we can achieve just that. And the figures don’t lie: bookings for the Auro 11.1 are much higher than the standard 5.1, proving that it has the potential to make the difference when it comes to competition.”