“Luxury, wide padded seats with large armrests, great leg room, big screens, a stylish lounge and bar: we’ve really raised the bar to make sure our audience truly enjoys their time at the movies,” says Patrick Tavoli, CEO of Arena Cinemas, Switzerland’s third largest cinema operator. So when the group built its new flagship cinema in Geneva, it equipped each of its nine theaters with Auro 11.1 immersive sound by Barco.
“We were impressed right away when we experienced Auro 11.1 immersive sound at CineEurope 2012,” said Patrik Engler, CEO at cinema system integrator Protronic. Supported by Datasat Digital Entertainment, Protronic advised Arena Cinemas to install the immersive sound. “It did not compare to anything we’d heard before. By incorporating the height and overhead channels to the existing surround sound, Auro 11.1 allows a more natural and immersive experience, enveloping the audience without being distracting.”
A first in Switzerland
“It really feels like you are right in the middle of the movies,” Tavoli confirmed. “We are delighted to be the first theater in Switzerland to offer this premium sound experience.”
Want more information on this deal? Curious what new blockbusters are mixed in Auro? Read the full press release.