When we go to the movies, we seek an experience we can’t recreate at home. The main goal is always the same; immersion in the story. Over time new cinema technologies have emerged with exactly that goal in mind.
Standard Dynamic Range (SDR) has been the norm for years. Although we have seen some tremendous improvements in cinema image quality, for instance with the switch from lamp-based projectors to energy-efficient cinema laser projection, the dynamic range remained the same, mostly due to the trade-off between power consumption which contributes significantly to the operational cost of a movie theatre.
High Dynamic Range (HDR) refers to a video standard that has been developed to create images that better match how we perceive the real world around us. For a creative, this opens up the possibility to work with a much wider range of colors, more shades of dark and brighter light. The resulting image shows more contrast and far more detail in both the darkest and brightest parts of the picture. For the moviegoer, this means more life-like images and therefore more immersion.