Launching Vogue Arabia with a Barco-powered projection mapping at the Museum of Islamic Art

Doha, QA - 2017

In April 2017, glossy fashion magazine Vogue marked the launch of its Middle East edition with a glamorous party at the I.M. Pei-designed Museum of Islamic Art in Doha, Qatar. Visual Solutions operated 21 HDF-W30 projectors delivered through rental partner VER to bring to life the impressive projection mapping that served as a backdrop for the event.

Barco solution 

  • HDF-W30 projector

Why Barco? 

  • Reliability
  • Light output
Representing centuries of Islamic art
The Museum of Islamic Art (MIA) houses many centuries’ worth of art from around the Islamic world. The flagship of Qatar museums sees it as its mission to safeguard and study the cultural expressions of Islamic civilization in order to build bridges to the future. Prismax, who developed the content for the Vogue Arabia projection spectacle, ensured this idea was reflected in the video sequence, as highlights from various Islamic architectural periods transformed into Vogue magazine covers.

Reliable and bright
The two hundred guests in the courtyard of the museum - including Qatar's royal family and the cream of the crop of the fashion industry - watched 21 HDF-W30 projectors run by d3 media servers display crisp images onto the 40m-high museum walls. Jo Pauly of AV expert Visual Solutions: “Barco’s HDF-W30 venue projector is my preferred choice for prestigious projects like this. It offers WUXGA resolution, a very high light output, and an excellent lens suite. It’s so reliable: despite the high temperature during the event we projected the most vivid colors.”


Production: The Planners LLC. Qatar | Show direction: Architect of Emotion | Sound Design: Orange Studios | Technical Production: Trimex | Lighting: ID2Q & Act Lighting Design

The HDF-W30 is my preferred choice for projects like this, with its WUXGA resolution, high light output, and excellent lens suite.

Jo Pauly

MD at Visual Solutions

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