Barco wins Architainment award for American Eagle Outfitters LED

When American Eagle Outfitters (AEO) set out to launch their new flagship retail store in New York City’s Times Square, Barco and Barnycz Group partnered to provide a solution that went beyond their wildest imaginations. The duo used the store’s distinctive exterior architecture to create a dominant visual landmark in this most iconic of urban settings. Not only was the customer ecstatic with the results, but Barco also won this year's Architainment award conferred by Live Design for the spectacular display.

Barco and Barnycz Group created a multi-tiered, interactive HD digital canvas that allows the retailer to dynamically communicate its brands and promote its product offerings. A combination of Barco LED and LCD created a high-impact, cost-smart approach to lighting up AEO's high-impact retail location. A stunning 12-faceted assemblage of LED panels, almost 15,000 square feet in size, is buttressed with a soaring 25-story LED tower. A total of 3.5 million pixels light up a rich array of imagery day and night to captivate the attention of millions of City visitors and residents.