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Creating the perfect backdrop to explain ‘the power of business innovation’

Madrid, ES - 2018

When you invite innovation leaders like Amazon, Google, IBM and SAP to discuss ‘innovation’ at your event, you have no choice but to embrace technology to engage your attendees, right? That’s exactly what the Spanish IESE business school did for its annual Global Alumni Reunion in November 2017. Over 3,000 alumni attended the event at Madrid’s Palacio de Congresos. Four Barco HDX-W20 FLEX projectors helped create the perfect backdrops for the presentations.

Barco solution 

  • HDX-W20 FLEX projectors
  • E2 content management system

Why Barco? 

  • Brightness



High brightness, crisp colors

“Barco’s 20,000-lumen HDX-W20 projectors did a great job, depicting the images with high brightness, in crisp colors on three immense walls: two lateral 4.8 x 7m screens and one central 43.4m² screen,” Jennifer García of AV company Sono explains. “The Barco E2 content management system, for its part, made sure that the content was displayed exactly how the designers had envisioned it. An impressive feat!”

The projectors did a great job, depicting the images with high brightness, in crisp colors on three immense walls.

Jennifer García

Communications and Marketing Manager at Sono

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