Sep 13, 2023

Barco advances its presence in LATAM region with new sales manager for Immersive Experiences

São Paulo, Brazil, 13 September 2023 - Barco Latin America, a trailblazer in cutting-edge visual technology solutions, is delighted to introduce Mauro Andrade as the newly appointed sales manager for the Immersive Experiences division. With a wealth of experience and a track record of driving sales growth in the AV industry, Andrade is set to lead Barco's charge in accelerating its presence across the dynamic Latin American market.

The Barco Immersive Experiences business unit, responsible for the projection and image processing product categories, spearheads the company’s commitment to deliver top-notch immersive visualization solutions and stands out as a driving force behind transforming the way audiences engage with content. The first half year results of the company indicate that its Entertainment division sees a strong growth in orders and sales across all regions.

Its steadfast commitment to solidifying the Immersive Experience business now continues through a renewed focus on advancing the company’s footprint in the Latin American region. With twelve years of AV experience and an in-depth understanding of industry trends, Mauro Andrade is well-equipped to lead the strategic sales initiatives for the Immersive Experiences business in Latin America.

"The appointment of a dedicated sales manager marks an exciting chapter for Barco Latin America,” expresses Wouter Bonte, Vice President Global Sales at Barco. “And it underscores the company's mission to driving innovation and growth within the region. We’re delighted to welcome Mauro to the Barco family as his expertise and dynamic approach will undoubtedly contribute to the company's success.”

Barco has three regional offices in Latin America located in Brazil, Colombia, and Mexico. Staffed with skilled engineers and service support teams, these offices reflect a robust support infrastructure offering pre-sales and customer service support to address the needs of partners and clients alike.

 In addition, Andrade and his team are poised to nurture strong partnerships and collaborations with authorized major distributors and solution integrators such Almo, Anixter, Croma Digital, GloballAcces and WWT. All geared up to support sales and deliver exceptional value to the Immersive Experience customers through tailored solutions that address the unique needs of the local market.

The new sales manager, Mauro Andrade, concludes: “Barco embraces a fresh structure and a new era, recognizing the significance of the Latin America and chooses to extend its exceptional experiences to our region. With its long-term specialization in visual technologies, Barco stands as the sole company capable of backing ambitious projects, as evidenced by its well-known installations across the globe. And I am honored and excited to support the company’s new momentum in Latin America.”

For further information or to connect with the Barco LATAM team, please reach out to Mauro Andrade

About Barco

Barco is a global company with headquarters in Kortrijk (Belgium). Our visualization and collaboration technology helps professionals accelerate innovation in the healthcare and enterprise and entertainment markets. We count over 3,000 visioneers, whose passion for technology is captured in over 500 unique patents.

Barco is a listed company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) and realized sales of 1,058 million euro in 2022.

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Press contacts

Mauro Andrade

Mauro Andrade

Regional Sales Manager Immersive Experience

+55 11 98430-6897 [email protected]
Wouter Bonte

Wouter Bonte

VP Sales Immersive Experience

+32 472 535348 [email protected]