Jun 25, 2024

Hilights Group partners with Barco technology with major investment in 150 projectors

Dubai, UAE – June 25, 2024 – Barco, manufacturer of pioneering visualization technology headquartered in Kortrijk, Belgium, is proud to announce its partnership with Hilights Group, one of the premier event solutions companies in the Middle East and North-Africa region, with a significant investment in 150 Barco projectors. This strategic collaboration commemorates the historical partnership between the companies and solidifies Barco's position as a provider of choice for cutting-edge projection solutions across the region. 

Hilights Group, has long been a leader in the rental distribution industry and more recently as a system integrator for permanent installation, boasting a comprehensive range of entertainment solutions including the Barco Event Master image processing solutions. With an initial investment in one hundred 4K 12,000 lumens projectors and fifty 4K 40,000 lumens Barco projectors, Hilights adds the Barco brand to its projector fleet.


Barco's offering of single-chip and three-chip laser projectors are known for their exceptional image quality, reliability, and versatility, making them ideal for a wide range of applications, from large-scale events to permanent installations. Hilights Group will deploy a batch of the Barco projectors for the first time in an upcoming mapping installation in Egypt.


The event solutions industry in the MEA region is experiencing rapid growth, driven by an increasing demand for immersive and innovative experiences across various sectors. This growth is fueled by a booming events and entertainment market, burgeoning tourism industry, and a rising number of corporate events and conferences. As the industry continues to evolve, there is a growing emphasis on adopting state-of-the-art technologies to meet the evolving needs of clients and audiences.

Pictures for press release Hilights Group partners with Barco technology with major investment in 150 projectors

"In addition to strengthening our relationship with Barco, this partnership also marks an important step in further mastering projections solutions in the MENA region as we are the largest supplier for projections in the region. We take the lead when it comes to offering unparalleled projection solutions with 4K resolution to enhance our standards of image quality and service offerings to our clients across the region," said Mr. Hamed Arafa, Chairman and Founder of Hilights Group.


"We are honored to be chosen as the preferred projection technology provider for such a prominent player in the industry,” said Wouter Bonte, VP Sales for Barco Entertainment. “It not only showcases the superior performance of our products but also highlights the value that Barco brings to the region as this new partnership comes at a pivotal moment, aligning perfectly with the industry's trajectory towards higher standards of quality, innovation, and reliability."

Pictures for press release Hilights Group partners with Barco technology with major investment in 150 projectors

About Barco

Barco is a global company with headquarters in Kortrijk (Belgium). Our visualization and collaboration technology helps professionals accelerate innovation in the healthcare and enterprise and entertainment markets. We count over 3,000 visioneers, whose passion for technology is captured in over 500 unique patents.

Barco is a listed company (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB) and realized sales of 1,058 million euro in 2022.

Interested to connect? www.barco.com or on X (@Barco), LinkedIn (Barco), YouTube (BarcoTV), Instagram (barco_nv) and Facebook (Barco).

Barco. Visioneering a bright tomorrow.

© Copyright 2024 by Barco

About Hilights Group

Hilights is the leading event solutions company in the MENA region, with over 30 years of unrivaled expertise in events solutions. We have shaped Global iconic events as well as key regional events. Hilights operates in Riyadh, Dubai and Cairo. Hilights specializes in AVL technology and full multimedia show services. Specializing in delivering innovative and unforgettable event experiences from design to execution, Hilights has been the trusted partner for a diverse range of clients portfolio starting from Government, Multinationals, Banks, UN entities, etc.. in delivering mega and iconic events, corporate gatherings, sports extravaganzas, conferences, music shows, and TV productions.

Visit https://hilightsgroup.me/ or connect on X, LinkedIn, YouTube, Instagram, and Facebook.

Hilights. Creating Immersive Experiences. © 2024

Press contacts

Wouter Bonte

Wouter Bonte

VP Sales Immersive Experience

+32 472 535348 [email protected]