The Digital Infra (TDI) and Barco ink deal to bring 30 premium HDR by Barco auditoriums across India, Sri Lanka & Bangladesh by 2027

Chennai, India (May 6, 2025) - Barco, the global leader in laser-powered cinema solutions, and The Digital Infra (TDI) today announced a strategic agreement to deploy HDR by Barco in up to 30 premium cinema screens across India, Sri Lanka, and Bangladesh by 2027. The deal marks a major milestone in Barco’s rollout of its next-generation HDR with Lightsteering technology in the region and positions India as the third global market to adopt the new format, following launches earlier this year in the U.S. and U.K.

HDR by Barco will make its regional debut at Sri Melody Theatre in Vizag, which is currently in its demonstration phase in advance of the grand opening planned for later this summer. Dr. Atluri, the owner of Sri Melody, and his family made the bold decision to bring this cutting-edge technology to India, inspired by the striking visual clarity and contrast that sets HDR by Barco apart from other premium formats.

“The Digital Infra (TDI) is proud to collaborate with Barco in bringing their exceptional HDR technology to Sri Melody Theatre,” said Kamalakannan Duraikannu, Director of TDI. “This venue is an ideal showcase outside the U.S. and U.K. for such a breakthrough format, giving Indian audiences access to a superior cinematic experience with enhanced brightness, deep black levels, and remarkable on-screen impact.”

“We’re thrilled to partner with TDI to bring HDR by Barco to audiences across India and the region,” said Anders Ballestad, co-inventor of HDR Lightsteering and Barco’s Head of Content and Studio Relations. “This collaboration marks a major step in our global rollout and reflects the bold vision of our regional partners, like Dr. Atluri and the Sri Melody team, who recognize the power of HDR to transform the cinematic experience. It’s not just about brighter images — it’s about emotional clarity, creative fidelity, and redefining what’s possible on the big screen.”

For more information on HDR by Barco, visit: https://hdrbybarco.com/