Japan represents a highly important market for Barco Residential. Together with AURAS Inc., we aim to set a new reference for ultra‑premium home theaters and multi‑purpose living spaces, while building a meaningful and sustainable presence in Japan.
Barco Residential expands Its business into Japan with AURAS Inc.
Kortrijk, Belgium, May 2026 - Barco Residential, the global leader in high-end visualization solutions for luxury residential applications, today announced the expansion of its business into Japan. As part of this strategic move, Barco Residential has appointed AURAS Inc., a high-end custom installer based in Roppongi, Tokyo, as its official partner in the Japanese market.
Japan represents an important new chapter in Barco Residential’s global growth strategy, driven by increasing demand for ultra-premium home theater and multi-purpose entertainment spaces. Through this partnership, Barco Residential and AURAS aim to deliver state-of-the-art visual experiences to discerning residential clients across the country.
AURAS Inc. is widely recognized in Japan for its refined design philosophy, deep technical expertise, and ability to create bespoke, integrated luxury living environments. Located in the heart of Roppongi, AURAS works with architects, interior designers, and property owners to create immersive spaces that seamlessly integrate technology with sophisticated interior aesthetics.
Through this collaboration, customers in Japan will gain access to Barco Residential’s portfolio of premium display solutions, including high-end projectors and cutting-edge LED video walls tailored for luxury residential environments.
We see the home not merely as a place to live, but as a space that enriches human sensibility. Barco Residential’s visual technology integrates beautifully with architecture, interiors, and lighting to create a new level of immersion and emotional impact. Through the AURAS Residential Experience Center (AREC), we aim to introduce a new standard of luxury living experiences in Japan.
About Barco
Barco, headquartered in Kortrijk (Belgium), is a global technology company leading in visualization, networking, and collaboration solutions. Its innovative technologies drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology.
Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 964 million euro in 2025. For further insights, please visit www.barco.com or connect on LinkedIn, YouTube, Instagram, and Facebook.
About AURAS Inc.
AURAS Inc. is a luxury automation and custom installation company based in Roppongi, Tokyo, specializing in high-end residential environments. The company designs and delivers fully integrated luxury living spaces by harmonizing sound, light, image, and climate control into a unified architectural and experiential concept. Rather than focusing on individual technologies, AURAS approaches each project as a complete narrative—one that enhances architectural beauty and enriches everyday living through thoughtful design and advanced technology.
Driven by a deep appreciation for authenticity, craftsmanship, and refined sensibility, AURAS works closely with clients to create bespoke environments that reflect individual lifestyles and values. Its philosophy of luxury extends beyond material excellence to what it defines as “conscious luxury”—spaces that balance functionality, aesthetics, and emotional resonance. Through close dialogue and experiential design, AURAS delivers not just systems, but enduring spatial value for discerning homeowners who seek the highest standards in residential living.
More information: https://auras-inc.co.jp
Barco. Visioneering a bright tomorrow. © 2026.
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