Aug 30, 2018

Cinionic supports VOX Cinemas’ expansion in the Middle East with Barco projection

5 min read

Cinionic is rapidly making headlines in the Middle East cinema market. The long established, Dubai, UAE-based VOX Cinemas is progressing with a widespread roll-out of Barco projectors in UAE, Lebanon, Egypt and Oman. 

Of special note, VOX Cinemas has launched the first multiplex in the Kingdom of Saudi Arabia since cinemas were recently reintroduced. With the lifting of a 35-year-old cinema ban by Crown Prince Mohammed Bin Salman, VOX Cinemas relied on Cinionic and long-time partner CineTech to outfit its new cinema in Riyadh Park.

Delivering an enlightening cinema experience to new moviegoers

“We are very excited to be a part of VOX Cinema’s opening of the first multiplex in Saudi Arabia and look forward to fully supporting the growth of their digital cinema footprint with Barco projection throughout the Middle East,” comments Serge Plasch, Chief Commercial Officer at Cinionic. “Our solutions will enhance VOX Cinemas’ movie presentation to the delight of its patrons, many of whom have never watched a movie in a real cinema.”