Customer stories

As one of China's largest digital art spaces, ARTE MUSEUM CHENGDU has relied on Barco projection technology since opening its doors in 2023. After nearly three years of continuous operation, the museum successfully launched a major exhibition refresh, powered by the same projection infrastructure that has consistently delivered exceptional image quality, color accuracy, and long-term reliability. Today, Barco's G Series and UDM Series projectors continue to support immersive storytelling across the museum's 5,000-square-meter space, helping create memorable visitor experiences while providing the reliability needed for daily operations.

Shenyang Science Centrum has recently completed an upgrade of its dome theater projection system, replacing its previous single-projector and fisheye lens setup with a Barco UDM Series solution. As one of the largest modern science education centers in Northeast China, with a total floor area of 40,000 square meters, Shenyang Science Centrum features a dome cinema as one of its key attractions. Using Barco’s advanced visualization technology, the upgraded theater delivers a more immersive and engaging journey into the world of science.

On May 26, the opening ceremony of the 21st United Nations Day of Vesak took place at the Lingshan Brahma Palace Theater in Wuxi. Vesak Day is a major Buddhist holiday that commemorates the birth, enlightenment, and passing of the Buddha. This marked the first time the event was hosted in China. With its advanced visual technology, Barco created an immersive experience that seamlessly blended traditional wisdom with modern stage design.

In the premium exhibition sector, visual storytelling has become the essential bridge between brands and audiences. At Auto China 2026 in Beijing, the Barco Encore3 image processing platform set a new benchmark in performance – more powerful, faster, and more flexible.

In mid-March, the Formula 1 Chinese Grand Prix 2026 lit up Shanghai. As part of the city’s “Spring Debut Season” – a flagship Culture-Commerce-Tourism-Sports-Exhibition initiative – the Checkered Flag Carnival ran alongside the race, turning the event into a full city-wide experience. While the daytime program delivered interactive showcases and fan engagement, the real transformation happened after dark. Along the West Bund in Shanghai’s Xuhui District, Barco high-brightness projection brought iconic architecture to life. Landmark buildings became dynamic storytelling canvases, extending the speed, energy, and emotion of motorsport into Shanghai’s nighttime skyline.

As theme parks continue to raise the bar for immersive experiences, visualization has become a key driver of compelling storytelling. At China Dinosaur Land in Changzhou, Barco projectors deliver precise light and imagery to both the dark ride “Jurassic Adventure” and the nighttime attraction “Fantasy 3D Show.” Ancient worlds are vividly brought to life before visitors’ eyes, creating a cinematic spectacle that captivates audiences both day and night.

Dongting Fantasy, created by renowned avant garde director Li Yan and his team, is built around the belief that “All things have spirit, ecosystems follow cycles, and humans are bound by emotion”. The project pioneers a boundary breaking artistic complex that blends exhibition, performance, research, and immersive dining. Powered by the exceptional visual performance of Barco projectors, Dongting Fantasy creates a captivating ecological panorama and transforms the journey from a time when “the lake could no longer sustain fish” to the return of “lucid waters and lush mountains” into an emotional, immersive spectacle that resonates with audiences.

From year 2025 to 2026, the immersive exhibition “The Ways in Patterns – An Immersive Digital Exhibition from the Palace Museum” toured Hong Kong and Shanghai, bringing the Forbidden City’s decorative motifs to life through large-scale digital projection. Across seven themed areas, Barco projectors transformed patterns from imperial architecture, ceramics, and textiles into vivid animations – creating an experience where centuriesold craftsmanship met modern storytelling in light and motion.

Located in the heart of the Shanghai Expo Cultural Park, the Shanghai Greenhouse Garden features three themed pavilions - Coastal Sandbar, Cloud Forest, and Mist Canyon - showcasing rare global flora and breathtaking natural landscapes. Recently, the Shanghai Greenhouse Garden has unveiled a fantastical night tour, where Barco projectors create a mystical, romantic dreamscape. Through an ingenious immersive design, the installation seamlessly blends natural flora with enchanting light artistry, creating a breathtaking fusion of nature and imagination.

As a benchmark event for China’s financial reform and development, the Annual Conference of Financial Street Forum 2025 brought together over 400 distinguished guests from more than 30 countries to discuss the global financial landscape. Barco projectors transformed the China Life Financial Center on Beijing’s Financial Street into a stunning visual canvas, celebrating the dynamism and growth of China’s financial industry.

Standing atop Eagle Mountain in Garden Expo Park, Yongding Tower is recognized as the skyline landmark of southwest Beijing. This magnificent nine-story octagonal tower, inspired by the architectural style of the Liao and Jin dynasties, symbolizes harmony and prosperity with its unique “4-8-9” design, symbolizing lasting peace and stability in all directions and embodying the beautiful wish for “Eternal Stability and Peace”. During the National Day holiday, the “Beijing Night Dreamscape” light festival took center stage, as Barco projectors illuminated Yongding Tower in a stunning projection show that perfectly blended ancient architecture with modern technology.

On November 9th, the opening ceremony of the 15th China National Games took place at the Guangdong Olympic Sports Center in Guangzhou. This audiovisual symphony, blending the beauty of technology, humanity, and sport, featured Barco projectors delivering breathtaking stage floor visuals. The projections seamlessly integrated with the stage design and lighting, creating a grand and immersive artistic presentation.

From September 19 to October 18, the 2nd Shanghai International Light Festival dazzled the city, weaving together art, technology, culture, and commerce through brilliant light-based experiences. Powered by Barco projectors, the festival’s breathtaking architectural mappings, immersive performances and projection shows illuminated Shanghai’s night sky, celebrating the city’s unique cultural charm, rich heritage, and innovative spirit.

From July 15 to October 8, 2025, the Shanghai Art Museum hosted the world’s first immersive naked-eye 3D installation art exhibition inspired by the ancient Chinese text Classic of Mountains and Rivers. Titled Amazing Zhulong, the exhibition wove together mythical imagery and contemporary aesthetics. Powered by 25 Barco I600-4K15 projectors, the installation created a breathtaking journey through China’s mythological cosmos.