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Barco's immersive museum experience

Remarkable story-telling, lasting impact

Passive museum audiences have become a thing of the past. Visitors want to be immersed and be part of the story. Today's museums and planetariums need to reconsider their institution as a physical extension of today's online cultural society by combining rich content with impressive visuals and interactive experiences.

An entertaining video in a small theater introducing the exhibition's subject. Interactive display setups to support the historical information. Or a one-of-a-kind video mapping transforming the venue in an immersive art installation. Visualization technology brings your narrative to life in the most creative ways.

Maximize the potential of your venue with Barco museum technology

Generate consistent immersion and keep your guests engaged at all times with reliable technologies that are non-intrusive. Reinvent your venue in a flick of the switch with versatile equipment, and build appealing, immersive shows that also make sense financially in the long-term. 

With Barco's high-performing technology and services you can create the most inspiring visitor attractions while also maximizing the potential of your venue. 

Installation projectors

Best for fixed installations in museums, experience centers, art exhibitions...
 

China The palace museum E2 image processing

Screen management

Use the most advanced video processing & screen management presentation switchers 

Video walls

Visualize your ontent with stunning accuracy and colors on LCD, rear-projection or LED video walls

Protect your Barco projectors with Barco EssentialCare packages

Services

A full suite of support services tailored to your business needs ensuring maximum uptime of your venue.

Expand art beyond frames with Barco

Discover how Barco technologies transform museum experiences

View all museum stories
A Barco canvas for Brazilian modernism, Nubank Arte Lab with Barco G-series projectors
2026 · Brazil

A Barco canvas for Brazilian modernism

Located in São Paulo’s iconic Conjunto Nacional on Avenida Paulista, Nubank Arte Lab is Brazil’s largest immersive art venue, a 2,700-square-meter cultural space where art and technology share the same canvas. Designed for large-scale exhibitions, interactive installations and sensory experiences, the venue brings together projection, LED, mirrors, sound and responsive technology to create experiences that extend far beyond the traditional gallery wall. At the heart of it all are two immersive rooms powered by Barco G-series projection, giving artists something very valuable: plenty of room for imagination.
Three years of reliability power a new chapter for ARTE MUSEUM CHENGDU with Barco UDM and G-series projectors
2026 · China

Three years of reliability power a new chapter for ARTE MUSEUM CHENGDU

As one of China's largest digital art spaces, ARTE MUSEUM CHENGDU has relied on Barco projection technology since opening its doors in 2023. After nearly three years of continuous operation, the museum successfully launched a major exhibition refresh, powered by the same projection infrastructure that has consistently delivered exceptional image quality, color accuracy, and long-term reliability. Today, Barco's G Series and UDM Series projectors continue to support immersive storytelling across the museum's 5,000-square-meter space, helping create memorable visitor experiences while providing the reliability needed for daily operations.
ALEM AI International Center for Artificial Intelligence in Astana, Kazakhstan powered by Barco I600 and G100 projectors
2026 · Kazakhstan

Experiencing artificial intelligence up close in Astana’s new immersive museum

At the ALEM AI International Center for Artificial Intelligence in Astana, Kazakhstan, visitors don’t just learn about AI; they experience it. From the moment they enter, projection-driven environments guide them through a world where technology, creativity, and education converge. Across immersive tunnels, cinematic spaces, and interactive installations, a Barco-powered visual layer brings content to life, transforming complex topics into engaging, intuitive experiences.

Frequently asked questions

Technology and art. At first sight, these might seem two distinct disciplines. But, throughout history, technology has served as a source of inspiration for celebrated works and has provided artists with new tools for expression. Today, the two are interlinked more than ever. Technology is the fundamental force in the development and evolution of new art forms, with new media / digital art as the pinnacle of this symbiosis of technology and art. In this post, we’ll elaborate on a number of these new technologies and refute some of the art museums’ hesitancies on digital arts.

Museum technology will play a huge role in establishing new creative museum experiences. Smartphone apps, digital art projection, gesture-based devices… There are so many options, there’s definitely one that fits your story. But before you embark on an undoubtedly inspiring journey with museum technology, there are some things to keep in mind. In this article, we’ll sum up three tips to include tech in your museum.

Immersion is based on tricking visitors into believing your story by playing their senses. It could be sounds, or even smells; but everything starts with our vision. Seeing is believing, right? Which brings us to the topic of immersive visualization technologies. When building a projection-based attraction with immersion and interactivity, there are a couple of things that are of major significance. Find out more in our guiding article.