GCC enlightened by the largest digital art center Infinity des Lumières powered by 130 Barco cutting-edge projectors

Dubai, AE - 2021

Dubai’s new immersive digital art center expects to attract over half a million visitors in its first year of operation.

Key benefits: 

  • Superb image quality and truthful colours
  • Stable and reliable operation
  • Great support from the Barco team

2021 saw the opening of the GCC’s first large-scale digital immersive art center in the UAE: Infinity des Lumières. The new exhibition hall is located in Dubai’s iconic landmark, The Dubai Mall, at the footsteps of the world’s tallest building, the Burj Khalifa. Infinity des Lumières is a combination of 3 winning components: iconic location, cutting-edge technology and tailored immersive art exhibitions. Our aim is to  allow visitors and residents of UAE to discover a novel approach to experiencing art. Barco provided 130 laser phosphor projectors for the new digital art center.

Infinity des Lumières is the brainchild of organizing company INFINITYART and French company CULTURESPACES DIGITAL, the renowned provider of immersive digital experiences with masterpieces of some of the most famous artists in history. Barco has been a preferred technology partner for CULTURESPACES’ digital art centers for many years.

“Infinity des Lumières is an inspiring and immersive experiential addition to the UAE's art and culture industry that will attract both residents and visitors from all over the world. The great image detail and colour performance of Barco’s projection technology will enable people to immediately engage with the artwork, enter the world of the artist and leave the visitor with an unforgettable multi-sensory journey. It is an art experience for everyone that will set a new standard for the region”, says Catherine Oriol (Director, Infinity des Lumières).

130 laser phosphor projectors 
The one-of-a-kind digital art center has a 2,700 m2 area and 3,300 m2 screen surface (walls and floor) with inspiring, multi-layered virtual exhibitions and fascinating immersive content. 

“Dubai has transformed significantly over the last decade and is at the forefront of the global transformational era. That is why the image quality, detailed rendition of the artwork, and impeccable immersiveness were critical in our technology selection. We are delighted to have Barco as our technology partners to help provide a superior visitor experience at the center”, says Catherine Oriol.

With 119 units, Barco’s G60-W10 projector is the main workhorse of the exhibition, allowing the organization to project truthful colours onto practically any surface and from any distance. Barco’s F80-Q12, with its 2,716 x 1,600 resolution offers more punch and pixels, allowing Infinity des Lumières to project from even longer distances. The F70-W8 is used with a short-throw lens in a small number of compact installations that need to create a large image size from a short distance. 

Reliable projection technology 
The projectors for Infinity des Lumières have a challenging operational schedule as they need to deliver excellent and truthful colours from 10 am to midnight, seven days a week. 

“For such a highly technological prowess in the art center, downtime is not an option. With an exposition that runs 14 hours a day, for many months on end, stable image quality is a must” says Steve Critchley, Head of Lighting & Video at Infinity des Lumières. “Fortunately, Barco’s projectors have proven to be very successful in demanding applications and we can rely on the company’s excellent support services.” 

Watch the immersive mapping masterclass to discover more
Infinity des Lumières offers a multi-sensory immersive experience that will attract visitors from all over the world.

Catherine Oriol

Director Infinity des Lumières

Talk to us

Don't hesitate to contact us with your questions. Our team will gladly point you in the right direction.