Van Gogh’s sunflowers in full bloom in Palladium Ahmedabad

In November 2025, Gujarat welcomed one of the world’s most celebrated immersive art experiences as Van Gogh – An Immersive Story made its much‑anticipated debut at Palladium Ahmedabad. Already a global phenomenon across more than 90 countries, the show’s arrival in India’s cultural heartland marked a new milestone for immersive entertainment, powered by world‑class storytelling, bold artistic vision, and cutting‑edge Barco projection technology.

Context

The production is brought to life by Legends Immersive Cinema, the creative division of Theia Enterprise India Pvt. Ltd., which holds exclusive global IP rights to the show. After sold‑out runs in Mumbai and Delhi, the Ahmedabad edition introduces refreshed visual content, new interactive zones, and an expanded 360° projection experience designed to fully immerse visitors in the color, emotion, and genius of Vincent van Gogh.

Running daily from 12:00 PM to 10:00 PM at the luxury destination Palladium Ahmedabad, the exhibition invites visitors to explore multiple themed environments, from a curated art gallery to a neon installation space and India’s largest 360° immersive room.

Challenge

To live up to the show’s global acclaim, the Ahmedabad edition needed an uncompromising visual setup capable of delivering precise color, seamless blending, and large‑scale immersion across multiple rooms. With a limited installation timeframe and large visitor capacity on opening day, the organizers required a projection solution that offered reliability, scalability, and absolute visual impact.

Solution

To meet the technical and artistic expectations of the production, the team deployed 24 units of Barco G62‑W11 projectors, installed and integrated by Spectrum AV, the official audiovisual partner for the Ahmedabad show.

These 1‑DLP laser phosphor projectors offer powerful brightness, rich color reproduction, and advanced warping and blending capabilities, essential for creating immersive environments that surround visitors from every direction. Their compact footprint and flexible installation profiles enabled the team to adapt seamlessly to Palladium’s architectural layout.

Theia Enterprise Founder & Director, Mr. Tabish F. Khan, emphasized the importance of the technology partnership, noting that maintaining international quality standards was non‑negotiable. Barco’s projection solutions were chosen to ensure a “no‑compromise experience” worthy of the show’s global legacy.

Jay Mathuria, Owner of Spectrum AV, adds: “Integrating a production of this magnitude is always a thrilling challenge. Every room, angle, and surface needs to work in harmony with the technology. Barco’s G62‑W11 units gave us the flexibility and performance we needed to achieve seamless blending and beautifully vivid projections across the entire exhibition.”

Results

The Ahmedabad launch delivered a world‑class artistic experience that immerses visitors in van Gogh’s world through motion, music, and emotion – all powered by Barco’s visualization technology. With more than 50,000 guests visited the show in 60 days, the show is now extended by 30 more days due to public demand.

Palladium Ahmedabad praised the installation as a shining example of art and technology coming together to elevate cultural engagement in Gujarat. The venue’s luxurious atmosphere, combined with the immersive storytelling environment, set a new benchmark for experiential attractions in the region.

The success of the installation also strengthens Barco’s positioning as a trusted partner for high‑profile touring exhibitions across India. “It’s a proud moment for us to help bring an internationally renowned experience to Gujarat with uncompromised visual quality,” says Mainak Sengupta, National Sales Head at Barco. Looking ahead, Barco is deeply committed to enabling the next generation of cultural and experiential spaces across India. As immersive storytelling continues to evolve, our role is not just to support these experiences, but to help push the boundaries of what is possible.”